I don’t watch a lot of commercials. This is mostly because I record to a DVR or stream from a source like Netflix or iTunes. So, I fast forward through them or they don’t appear at all. Plus, as I don’t work in that world anymore, my interest in them has wained considerably.
However, I do like a good commercial. When they’re done right, they can be quite effective and fun to watch. I also like to try to bring them to your attention when I find a good one, even if most of the time I’m disappointed by uninspired, boring and/or ineffective drivel.
This latest holiday commercial from Apple is not boring, not ineffective, not uninspired and not, by any means, drivel.
In fact, it’s very much the opposite. It’s excellent in pretty much every way that counts. Kudos to the team that put it together.
If you don’t have some sort of emotional reaction to this commercial you are likely a robot and have no soul. For the rest of us humans, enjoy that warm feeling. You’ll need it to get through the rest of the holidays.